I asked an AI to write a product description for a SaaS tool I was working on. It came back with something like: “A powerful, AI-driven platform that helps businesses reach their goals with seamless, accurate results.”
Every word in that sentence is technically applicable to the product. Every word is also applicable to three dozen competitors. And to probably a hundred other tools in adjacent categories.
The AI didn’t describe the product. It described the category the product is in.
That’s the actual problem with AI product descriptions. Not that they’re wrong — it’s that they’re generic by design. The model has seen thousands of SaaS product pages. It knows what they sound like. It produces something that sounds like all of them at once.
Try fixing this product description
Generic by default. Every sentence could describe a dozen other products.
The fix isn’t a rewrite. It’s knowing which sentences to replace and with what.
A product description fails in specific ways. The opening positions you in a category instead of distinguishing you from it. The feature list describes what the product does without saying how it does it differently. The closing claim is a generic reassurance with no substance behind it.
What to replace
Category language. “AI-driven,” “cutting-edge,” “seamless” — these are category descriptors, not product descriptors. Every competitor uses them. Replace them with the specific thing that makes yours different.
“Replace ‘AI-driven’ with how it actually works — say what the technical approach is specifically, not just that it uses AI.”
Size claims. “Businesses of all sizes” means you haven’t decided who this is for. That’s fine during exploration, but it’s a problem in a product description. Your actual customer has a profile. Describe them.
“Remove ‘businesses of all sizes’ — say who this is actually built for.”
Unearned proof. “Trusted by thousands” without a number, a name, or a result is noise. Either drop it or replace it with something real.
“The last line says ‘trusted by thousands’ — either remove it or replace it with an actual number.”
Missing differentiator. The most common failure: the description never says the one thing that makes the product different. Not a feature — the decision behind the feature. Why it was built that way and what problem that solves.
That’s usually the sentence only the founder can write. The AI doesn’t have it. It needs to be added.
How long this takes
A product description is usually three to five paragraphs. The AI draft gets the structure right. What needs replacing is usually four or five sentences scattered through it.
Reading through and calling out the replacements out loud takes about three minutes. The result is a description that still sounds like marketing copy — but yours, not the category’s.