There’s a sentence in almost every AI-written article that the author didn’t notice but probably should have.
It’s not wrong exactly. It’s just not theirs. “Our platform leverages cutting-edge technology to deliver seamless experiences.” Nobody talks like that. Nobody thinks like that. It’s the kind of sentence that appears because the AI needed to say something and that’s what those sentences sound like.
The author reads it, it seems fine, and it goes live.
Try adding your voice to this draft
A typical AI-written product post. The facts are close but the voice isn't there.
The problem with AI voice isn’t that it’s bad. It’s that it’s averaged. It sounds like the midpoint of every article ever written about your topic. Confident, smooth, and belonging to no one in particular.
Your actual voice is the opposite of that. It has opinions. It uses words you actually use. It has a specific reason why something is true, not a general assertion that it is.
Where the voice disappears
AI drafts tend to lose your voice in the same three places.
The opening. AI defaults to framing the topic broadly before getting to the point. “In today’s fast-paced digital landscape…” Your opening should start where your actual thought starts — usually somewhere specific.
The reasoning. AI states conclusions without the thinking behind them. “This approach is more effective” — but why, according to you specifically? The reasoning is where your perspective lives. AI skips it because it doesn’t have one.
The examples. AI uses generic stand-ins: “Company X increased revenue by 40%.” You have real examples. The specific client, the specific number, the specific thing that surprised you. Those are the sentences nobody else can write.
What adding your voice actually looks like
It’s not a rewrite. It’s a set of targeted replacements.
You read through the draft. When you hit a sentence that sounds like it could have been written for anyone, you replace it with something only you could write.
“Change the opening — don’t start with ‘In today’s world’, start with the specific moment I realized this was a problem.”
“The second paragraph says ‘our approach is proven’ — replace that with the actual result from the Shopify migration we did last year.”
“Cut ‘passionate about helping businesses’ — say we built this because we were running into the problem ourselves.”
Each of those takes ten seconds to say. The draft goes from generic to specific without touching anything that was already working.
The things worth keeping
AI gets structure right most of the time. The sections make sense, the flow is logical, the length is appropriate. That part doesn’t need your voice — it just needs to not get in the way.
What needs your voice is every sentence that makes a claim. Every sentence that explains why something is true. Every sentence that describes your product or your reasoning or your experience.
Those are the sentences worth reading twice.